Anecdotal evidence suggests that, when trying to persuade, presenting three concepts is better than presenting two. Or four. Or more. We see examples of memorable, powerful threes in advertising, in literature, and even in the Declaration of Independence:
snap, crackle, and pop
I came; I saw; I conquered
life, liberty, and the pursuit of happiness
Yes, I just gave three examples.
Do you have a sense of the importance of three in writing? Did you ever learn to write a “five-paragraph essay?” You present an introduction and a conclusion, but in between you write the first point, the second point, and the third point—the power of three…