Ah, football season in Austin, Texas—a time when the air gets a little crisper, flannel shirts make their annual appearance, and on weekends sprawling parking lots transform into bustling hubs of camaraderie, grill smoke, and a whole lot of team spirit. But let’s face it: We’re not just here for the sport; we’re here for the age-old American tradition of tailgating.
Tailgating didn’t kick off in a vacuum. Its roots are as murky as a cup of homemade chili, but most historians agree that it’s likely a descendant of pre-game feasts, popular in the times of the Romans and Greeks. Some say it began as a uniquely American innovation tied to the first college football games in the late 19th century. The debate may never be settled, but what’s certain is this: Tailgating has become a hallowed weekend ritual that rivals the game itself in importance.
The term “tailgating” is believed to have originated from the practice of fans gathering around the open tailgates of pickup trucks. These trucks became makeshift social hubs, where fans would sit, eat, and socialize before games. As the popularity of football grew, so did the phenomenon of tailgating. Fans started bringing grills, coolers, and outdoor furniture, transforming parking lots into lively pre-game parties.
The 1960’s witnessed a turning point in tailgating culture, with colleges like the University of Mississippi taking the lead. The Grove, a picturesque area on the Ole Miss campus, became synonymous with elaborate tailgating setups. Tents, fine china, and gourmet spreads turned this tailgating spot into a must-visit destination. A common saying by “Grovers” is, “We may not win every game, but we’ve never lost a party.” The Grove’s tradition still thrives, illustrating how the practice of tailgating can become a hallmark of a university’s identity.
The history of The University of Texas football tailgates is also marked by unique traditions that have become synonymous with Longhorn fandom. The “Hook ’Em” hand sign, a symbol of school pride and unity, is a ubiquitous gesture that represents the bond between fans and their team. The distinctive burnt orange color that symbolizes UT is proudly displayed through clothing, decorations, and tailgate setups. These traditions create a sense of identity and belonging that resonates deeply with attendees.
One of the most iconic aspects of UT football tailgating is Bevo Boulevard, introduced in 2018 as part of stadium renovations. Bevo Boulevard is a pre-game celebration area that captures the heart and spirit of Longhorn football. This vibrant space offers live music, interactive activities, and a variety of food and beverage options. Bevo Boulevard has become a focal point for fans to connect, celebrate, and immerse themselves in the rich culture of Longhorn football.
Of course, the COVID-19 pandemic presented an unprecedented challenge to the tradition of football tailgating. Concerns over public health and safety led to restrictions on large gatherings, forcing fans to adapt their tailgating practices. Virtual tailgates and watch parties emerged as alternatives, enabling fans to connect digitally while maintaining social distancing, proving that the essence of tailgating lies not just in the smoky aroma of barbecued ribs or the clinking of beer bottles. The true beauty lies in the sense of community it fosters.
In a time where our lives are increasingly digital and remote even post-pandemic restrictions, tailgating offers the inimitable experience of person-to-person connection. There are a few other scenarios where people from different walks of life converge with a shared purpose—to cheer, eat, drink, and thrive in the collective euphoria of fandom. For young lawyers in Austin especially, it’s a chance to step out of the courtroom and into a more relaxed environment, where the rules are unwritten but universally understood: Respect thy neighbor’s grill space, share thy ketchup freely, and never—ever—speak ill of the home team.
Of course, it’s not all fun and games. The annual AYLA Tailgate is also an opportunity to fundraise for the Holiday Program. The AYLA Holiday Program is an initiative that seeks to provide holiday gifts and support to children and families in need. This year, AYLA is partnering with the Texas Exes Tailgate to bring food, music, beverages, and the community together to support a worthy cause. Attending the AYLA Tailgate benefiting the Holiday Program adds an altruistic dimension to the traditional tailgating experience. It transforms the act of celebrating Longhorn football into an opportunity to make a positive impact in the community. Combining the excitement of game day with the knowledge that one’s presence is contributing to a charitable cause creates a deeply fulfilling experience. Attendees can take pride in knowing that their enjoyment of the tailgate is directly benefiting children and families who may be facing challenges during the holiday season.
This year, the AYLA Tailgate will take place on Oct. 28, 2023, at the Travis Café Outdoor Concourse between 17th and 18th streets on Brazos. The Texas Exes Tailgate is sponsored by Bud Light, Karbach Brewing, Brown Distillery, Canteen Spirits, Titos, and Shiner, so there will be no shortage of beverages, both alcoholic and non-alcoholic, and there will be plenty of food to go around. This is also a family-friendly event, so power up those strollers and come show off your babies, fur children, partners, cousins, or whoever else is up for having a great time while supporting a worthy cause.
Until then, may your grills stay hot and your beers stay cold.